Efficient and targeted purchasing

Data-driven Marketing

Reach your relevant target groups by leveraging our cutting-edge technology and unique 1st party data.

Some of the biggest brands across all industries are already among our happy customers.
Customized solutions

Leverage our flexible
infrastructure

Connect seamlessly with your existing set-up or enjoy our complete state-of-the-art infrastructure.

Book a consultation

Optimize

Optimize on customer value rather than click rates or dwell time

Segment

Recognize and segment your customers accurately

Reach targets

Align campaigns with your business goals

We know how it works

We calculate and design relevant campaigns for your target group

By virtue of our machine learning and exclusive 1st party data, we can reach every target group cost-effectively, no matter how specific it may be.

Calculate your target group

Im Affinity-Marketing wird eine übermässig grosse Zielgruppe angesprochen, dessen Streuverlust mindestens genauso hoch ist. Es stehen Engagement Rate, Klickrate und Geschwindigkeit im Fokus, ohne die tatsächliche Relevanz je Kunden zu kennen.

Matto Group addresses the relevant customer directly, automatically defines and prioritizes your target group and knows at all times what value the specific customer segments have for you – continuously and efficiently.

Where does the data come from?

Our data source:
Lohncheck.com

We have exclusive ownership of over 1.4 million Swiss profiles, each with 15 datapoints and 1 million cookie data-sets pertaining to wages and job title. Up to 300,000 new user profiles are added every month just in Switzerland.

Professional experience
Workload
Function
Work experience
Leadership span
Education
Age
Gender
Wage
Professional experience
Workload
Function
Work experience
Leadership span
Education
Age
Gender
Wage
Company form
Geographic orientation
Company size
Workplace
Industry
Company name
Company form
Geographic orientation
Company size
Workplace
Industry
Company name
Services

Our modular products pick up where your former options end.

Regardless of whether you are just starting out with your technical solution or already have a professional set-up, our services provide you with more insight to get the most out of your existing data.

Schedule a consultation

Managed Service

We manage campaigns end-to-end and entrust our senior consultants with your goals.

Data Only

Use our data alongside yours to get more out of your campaigns and be more effective.

Reverse Engineering

We analyze who is interested in your campaign and reveal key insights about their work, income, age, education and more.

Website Traffic Audit

We can provide you with up to 15 data points per visitor to your website by synching the cookies on your site with our database.

Data Modeling

Allow us to leverage our know-how to develop new, personalised data models for you.

Brand Guard

We manually review each website of your target audience and continually optimise our list to ensure your brand doesn't suffer reputational damage.

Our Motivation

Imagine that you know and understand each of your customers.

Empowered with our data, our expertise and our AI-based algorithm, we package your products and services in such a way that your customers feel understood and acknowledged.

We are enthusiasts

We think and speak data-driven

We love relevant online advertising and data-driven insights, and are passionate about finding, testing and proving formulas for success.

Partner Matto Group

Matthias Thomann

Partner Matto Group

Tobias Egli

Project Manager Business Development

Joya Etterli

Head of Business Development

Lorenzo Cerchiara

Customer Success Manager

Szilvia Krcelic

Industry Director

Alexander Dimitri Koch

Programmatic & Ad Tech Lead

Tobias Hauck

Customer Success Representative

Delia Matthäus

Finance Director

Andreas Lang

Project Manager

Rachel Wong

Programmatic Advertising Manager

Navin Bosshard

Junior Programmatic Operator

Livia Plozza

Join our team

We are looking for you to join our Zurich-based team! Please see our current openings and connect with us.

Data-driven media buying

Meet with us for a commitment-free consultation

Give us a try with a test campaign and see how we measure up against your existing provider and KPIs.